Peran kepercayaan merek sebagai mediasi dalam penerapan model UTAUT-2 terhadap niat penggunaan ulang e-wallet dana di kalangan generasi z

Darusita, Nabila (2026) Peran kepercayaan merek sebagai mediasi dalam penerapan model UTAUT-2 terhadap niat penggunaan ulang e-wallet dana di kalangan generasi z. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of technology acceptance among e-wallet users using the Unified Theory of Acceptance and Use of Technology 2 model. The data used is primary data obtained through a data collection process by distributing online questionnaires to 240 Generation Z respondents. The population in this study is Generation Z users. The sampling technique used a non-probability sampling method with a purposive sampling approach. Hypothesis testing was performed using Smart PLS version 4 software. The results of the study indicate that Performance Expectations and Price Value have a significant effect on Brand Trust. Meanwhile, Enabling Conditions, Habits, and Brand Trust have a significant influence on Repurchase Intention. Conversely, the variables of Effort Expectations, Social Value, Enabling Conditions, Hedonic Motivation, and Habits were not found to have a significant influence on Brand Trust. In the mediation test, Brand Trust was able to mediate the effects of Performance Expectations and Price Value on Repurchase Intention, but did not mediate the effects of Effort Expectations, Social Value, Facilitating Conditions, Hedonic Motivation, and Habits on Repurchase Intention.

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