Pengaruh Kesadaran Halal, Label Halal dan Kepercayaan Konsumen Terhadap Keputusan Pembelian di Toko Berlabel Halal Gofood pada Generasi Z di Kota Palembang

Prasetyo, Jonathan (2026) Pengaruh Kesadaran Halal, Label Halal dan Kepercayaan Konsumen Terhadap Keputusan Pembelian di Toko Berlabel Halal Gofood pada Generasi Z di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the influence of halal awareness, halal labels, and consumer trust on purchasing decisions at GoFood halal labeled stores on Generation Z in Palembang City. The data used are primary data. The population in this study were individuals belonging to Generation Z who are Muslim and domiciled in Palembang City. The sampling technique used was a purposive sampling method and obtained 108 respondents. Hypothesis testing was carried out using multiple regression analysis. The results of this study indicate that halal awareness, halal labels, and consumer trust have a positive and significant influence on product purchasing decisions at halal-labeled stores on the GoFood service among Generation Z in Palembang City.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Halal Awareness, Halal Label, Consumer Trust, Purchasing Decision
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 3789 not found.
Date Deposited: 17 Jul 2026 02:24
Last Modified: 17 Jul 2026 02:24
URI: http://eprints.ukmc.ac.id/id/eprint/15715

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