Pengaruh Influencer Marketing dan Online Customer Review terhadap Keputusan Pembelian produk Timephoria di platform TikTok Shop

Saputri, Amellia (2026) Pengaruh Influencer Marketing dan Online Customer Review terhadap Keputusan Pembelian produk Timephoria di platform TikTok Shop. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine and analyze the influence of Influencer Marketing and Online Customer Review on Purchasing Decisions for Timephoria products on the TikTok Shop platform. Primary data was collected through a questionnaries. The study population was Timephoria consumers on TikTok Shop. The sampling technique used was a non-probability sampling method with a purposive sampling approach, resulting in 119 samples. The results indicate that Influencer Marketing and Online Customer Review has a positive and significant effect on purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Influencer Marketing, Online Customer Review, Purchasing Decisions.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Amellia Saputri
Date Deposited: 10 Mar 2026 07:26
Last Modified: 10 Mar 2026 07:26
URI: http://eprints.ukmc.ac.id/id/eprint/15709

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