Analisis Pengaruh Kepedulian Lingkungan Dan Atribut Produk Terhadap Proses Keputusan Pembelian Produk The Body Shop Di Palembang

Wijaya, Indra Kusuma (2017) Analisis Pengaruh Kepedulian Lingkungan Dan Atribut Produk Terhadap Proses Keputusan Pembelian Produk The Body Shop Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This purpose of this study is to analyze and determine whether environmental concern variables and variable Product attribute has an influence on purchasing decisions of products the body shop in Palembang. The population is in the city of Palembang people who've bought the product and ever use a the body shop products in a timeframe of 3 months and atleast aged 17 years old. Data analysis technique used is multiple linear regression analysis to determine the effect of variable environmental concern and variable Product attribute towards decision of purchasing proses a product of the body shop in Palembang. The results obtained showed that consumers variable environmental concern does not significantly influence the purchasing decisions of products the body shop, while the product attribute variables significantly influence the purchasing decisions proses of products the body shop

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: environmental concern, product attribute, purchasing decision proses product of the body shop.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 15 Sep 2018 05:09
Last Modified: 21 Sep 2018 01:34
URI: http://eprints.ukmc.ac.id/id/eprint/1504

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