Vina, Regina Hanyus (2025) PENGARUH PENETAPAN STRATEGI USAHA DAN SISTEM PENGENDALIAN MANAJEMEN TERHADAP KINERJA USAHA MIKRO KECIL MENENGAH INDUSTRI KAIN TENUN DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aims to determine the effect of determining business strategies and management control systems on the performance of micro, small, and medium enterprises that focus on the woven fabric industry in Palembang City. The data used are primary data. The population in this study is the woven fabric industry that produces or sells woven fabrics with various types located in Palembang City. The sampling technique used is purposive sampling. Hypothesis testing is carried out by multiple regression analysis. The results of this study indicate that the determination of business strategies and management control systems partially and simultaneously have a positive and significant effect on the performance of UMKM in the woven fabric industry in Palembang City.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Business Strategy, Management Control System, Performance |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Theses - S1 > Accounting Study Program |
| Depositing User: | Regina Hanyus Vina |
| Date Deposited: | 30 Jul 2025 07:56 |
| Last Modified: | 30 Jul 2025 07:56 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/14281 |
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