PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE DI KOTA PALEMBANG

Meliani, Putri (2025) PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to test and analyze whether the variables of product quality, price and service quality have an influence on the purchase decision of MIXUE products in the city of Palembang. The population is consumers or someone who has bought MIXUE products in the city of Palembang, while the sample is consumers who have bought MIXUE products in the city of Palembang with a sample of 100 respondents. The sampling technique used is purposive sampling. The types of research data are secondary and primary data. The results of the research obtained have a positive effect on the significance of purchasing decisions in the city of Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: kualitas produk, harga, layanan dan keputusan pembelian
Subjects: L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Putri Meliani
Date Deposited: 24 Mar 2025 03:38
Last Modified: 13 May 2025 11:22
URI: http://eprints.ukmc.ac.id/id/eprint/14005

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