Pengaruh Persepsi Harga, Promosi Penjualan, dan Live Streaming Terhadap Minat Beli Skincare Whitematic di Tiktok Shop

Yasin, Wimming Wihartanto (2025) Pengaruh Persepsi Harga, Promosi Penjualan, dan Live Streaming Terhadap Minat Beli Skincare Whitematic di Tiktok Shop. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text (EM-2025-2122114-summary_id)
EM-2025-2122114-summary_id.pdf
Restricted to Registered users only
Download (259kB) | Request a copy
[img] Text (EM-2025-2122114-complete)
EM-2025-2122114-complete.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy

Abstract

This study aims to test and analyze the influence of price perception, sales promotion, and live streaming on the interest in buying Whitematic products in the Tiktok shop. The population in this study were users of the Tiktok application. The researcher used a non-probability sampling technique with the purposive sampling method used as a sampling technique, with 209 respondents as the research sample. The results of this study indicate that the variables of price perception, sales promotion, and live streaming have an effect on the interest in buying Whitematic products in the Tiktok shop.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Persepsi Harga, Promosi Penjualan, Live Streaming, Minat Beli
Subjects: L Education > LB Theory and practice of education
Divisions: Theses - S1 > Management Study Program
Depositing User: Wimming Wihartanto Yasin
Date Deposited: 19 Mar 2025 07:24
Last Modified: 19 Mar 2025 07:24
URI: http://eprints.ukmc.ac.id/id/eprint/13992

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.