Wijaya, Virly (2025) Pengaruh Green Product dan Promosi Terhadap Keputusan Pembelian Produk Fore Coffee di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
![[img]](http://eprints.ukmc.ac.id/style/images/fileicons/text.png) |
Text (summary)
EM-2025-2122063-summary_id.pdf Restricted to Registered users only Download (503kB) | Request a copy |
|
Text (complete)
EM-2025-2122063-complete.pdf Restricted to Repository staff only Download (5MB) | Request a copy |
Abstract
This study aims to determine the effect of Green Product and Promotion on Purchase Decisions for Fore Coffee products in the city of Palembang. The method used to select samples in this study is the purposive sampling method and 116 respondents were obtained. The data analysis method used in this study is SEM (Structural Equation Modeling) and the data that has been collected will be processed using SmartPLS 4.0 (Partial Least Structural) software. The results of this study indicate that Green Product and Promotion have a positive and significant effect on Purchase Decisions for Fore Coffee products in the city of Palembang. Keywords: Green Product, Promotion, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Green Product, Promosi, Keputusan Pembelian |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB1501 Primary Education |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Virly Wijaya |
| Date Deposited: | 14 Mar 2025 06:00 |
| Last Modified: | 14 Mar 2025 06:00 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/13906 |
Actions (login required)
 |
View Item |
