Pengaruh Sales Promotion Dan Online Customer Review Terhadap Keputusan Pembelian Gen Z Pada E-Commerce Shopee Di Palembang

Wijaya, Malvin Adrian (2025) Pengaruh Sales Promotion Dan Online Customer Review Terhadap Keputusan Pembelian Gen Z Pada E-Commerce Shopee Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

Customer Review on Gen Z Purchase Decisions Shopee e-commerce in Palembang. The data used in this study is primary data collected through questionnaires. The population of this study is all Shopee e-commerce users who are Gen Z. The sampling technique used is a non-probability sampling method with a purposive sampling approach and 100 samples were obtained. The results of this study show that Sale Promotion does not have a positive and significant effect on Gen Z Purchase Decisions on Shopee e-commerce in Palembang, while Online Customer Reviews have a positive and significant influence on Gen Z Purchase Decisions on Shopee e-commerce in Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Sale Promotion, Online Customer Review, Purchase Decisions
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Malvin Adrian Wijaya
Date Deposited: 11 Mar 2025 06:45
Last Modified: 09 May 2025 02:13
URI: http://eprints.ukmc.ac.id/id/eprint/13857

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