PENGARUH LIVE STREAMING DAN RESPON PENJUAL TERHADAP MINAT BELI PEMIRSA SHOPEE

Donovan, Donovan (2024) PENGARUH LIVE STREAMING DAN RESPON PENJUAL TERHADAP MINAT BELI PEMIRSA SHOPEE. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to determine the effect of live streaming and seller responses on shopee audience buying interest. Data collection was carried out by distributing questionnaires to Shopee live streaming viewers. The population in this research is all Shopee live streaming viewers. The sampling technique used was the purposive sampling method and 100 samples were obtained. Hypothesis testing is carried out using the t test. The results of this research show that the influence of live streaming and seller responses has a positive and significant effect on shopee viewers' buying interest.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Live streaming, Seller Response, Buying Interest
Subjects: L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Donovan .
Date Deposited: 03 Oct 2024 07:43
Last Modified: 03 Oct 2024 07:43
URI: http://eprints.ukmc.ac.id/id/eprint/13065

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