PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION PENGGUNA APLIKASI MYSILOAM DI KOTA PALEMBANG

Gracely, Paskah Clarisa (2024) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION PENGGUNA APLIKASI MYSILOAM DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine and analyze the variables of E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction of MySiloam application users in Palembang City. This research is quantitative research using primary data. This research uses non-probability sampling technique with purposive sampling method with a sample of 100 respondents who are individual users of the MySiloam application in Palembang City. The results obtained showed that the E-Service Quality and E-Trust variables had a positive and significant influence on the E-Satisfaction of MySiloam application users in Palembang City. Keywords: E-Service Quality, E-Trust, E-Satisfaction, Application

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-Service Quality, E-Trust, E-Satisfaction, Application
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Book > Management Study Program
Depositing User: Users 2868 not found.
Date Deposited: 19 Mar 2024 07:50
Last Modified: 04 Jul 2024 05:39
URI: http://eprints.ukmc.ac.id/id/eprint/12096

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