Pengaruh Hedonic Motivation, habit, dan price value terhadap behavioral intention menggunakan pinjaman online (usia sebagai variabel moderasi)

Ruslan, Mirra (2024) Pengaruh Hedonic Motivation, habit, dan price value terhadap behavioral intention menggunakan pinjaman online (usia sebagai variabel moderasi). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to test the moderating effect of age on the influence of hedonic motivation, habit and price value on behavioral intention to use online loans. The population of this research is all people who intend to use online loans. Sampling was carried out using a purposive sampling method with total of 135 samples. The hypothesis testing uses the Moderated Regression Analysis (MRA) test. The results of this research show that habit is the only variable that has a positive and significant influence and age weakens the influence of habit on behavioral intention to use online loans, while hedonic motivation and price value variables do not influence the influence of behavioral intention to use online loans and age does not moderate the hedonic influence motivation and price value on behavioral intention to use online loans.

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