PENGARUH PERILAKU BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI PADA GEN-Z DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI

Viorena, Novany (2024) PENGARUH PERILAKU BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI PADA GEN-Z DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI. Undergraduate thesis, Universitas katolik musi charitas.

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Abstract

This study examines the impact of finansial literacy as a moderation in the relationship between biased behavior and investment decisions. The research subjects are Generation-Z investors who are entering and dominating the stock market in Indonesia, alongside the Millennial Generation. Young investros are often influenced by irrational behavior in their decision making. Irational behavior can manifest in various forms, including overconfidence, loss aversion and herding. The research adopt a quantitative approach with a survei conducted among respondents. The study population consists of the Gen-Z group, and a sample of 105 respondents was obtained using purposive sampling techniques. Criteria for inclusion were active investors registered with securities companies, prossessing a Single Investor Identification (SID) number, having an investment portofolio, and being actively involved investors aged 17 – 26 years. The results, analyzed using Moderated Regression Analysis (MRA), indicate that finansial literacy weakness the impact of biased behavior (overconfidence, loss aversion and herding) on investment decisions. Respondents with high finansial literacy are more capable of managing and mitigating the effects of biased behavior leading to more rational investment decisions. Keywords:Biased Behavior, Investment Decisions, Finansial Literacy, Generation-Z.

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