PENGARUH KEMUDAHAN PERSEPSIAN DAN KINERJA PERSEPSIAN TERHADAP NIAT MENGGUNAKAN FINTECH PAYMENT GATEWAY

Flourensia, Stefanny (2024) PENGARUH KEMUDAHAN PERSEPSIAN DAN KINERJA PERSEPSIAN TERHADAP NIAT MENGGUNAKAN FINTECH PAYMENT GATEWAY. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine whether there is an effect of perceived ease and perceived performance on intentions to use Fintech Payment Gateway by focusing on UMKM who use Fintech Payment Gateway as a sales transaction method. The data used is primary data. The population in this study UMKM who use the Fintech Payment Gateway in Palembang. The sampling technique used was purposive sampling technique. To test this research, 117 samples were used and questionnaires were distributed to UMKM who use the Fintech Payment Gateway. The results of this study are that there is a positive effect between perceived ease of use on intention to use Fintech Payment Gateway and there is a negative influence between perceived performance on intention to use Fintech Payment Gateway.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived Ease, Perceived Performance, Fintech Payment Gateway
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Stefanny Flourensia .
Date Deposited: 13 Mar 2024 07:20
Last Modified: 20 Mar 2024 05:08
URI: http://eprints.ukmc.ac.id/id/eprint/11672

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