Pengaruh Media Exposure dan Eco-friendly Strategy Terhadap Corporate Value dengan Intellectual Capital Sebagai Moderating Variable

Sutanty, Anastasia Sandra (2024) Pengaruh Media Exposure dan Eco-friendly Strategy Terhadap Corporate Value dengan Intellectual Capital Sebagai Moderating Variable. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this research is to determine the role of intellectual capital in moderating the influence of media exposure and eco-friendly strategy on corporate value. This research uses secondary data obtained from financial statements, online news portals, and sustainability reports. Non-cyclical consumer sector companies listed on the Indonesia Stock Exchange in 2021-2022 comprise the research population. The research sample was taken using a purposive sampling technique to obtain 58 research data samples. Moderated Regression Analysis (MRA) is used in this study to examine the hypotheses. According to the results of the Moderated Regression Analysis test, intellectual capital can strengthen the relationship between media exposure and eco-friendly variable on corporate value.

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