Pengaruh Kepercayaan, Harga dan Citra Merek Terhadap Keputusan Pembelian Jaket Thrift Secara Online

Kusumar, Michael (2024) Pengaruh Kepercayaan, Harga dan Citra Merek Terhadap Keputusan Pembelian Jaket Thrift Secara Online. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to test and analyze the influence of trust, price, and brand image on purchasing decisions for thrift jackets. The data used is primary data. The population in this study were consumers who had purchased thrift jackets online. The sampling technique used in this research was the purposive sampling method and obtained 100 respondents and a total of 100 samples. Hypothesis testing is carried out using multiple regression analysis. The results of this research show that price and brand image have a positive and significant effect on the decision to purchase thrift jackets online, while the Trust variable has a negative and insignificant effect on the decision to purchase thrift jackets online.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Trust, Price, Brand Image, Purchase Decisions
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Theses - S1 > Management Study Program
Depositing User: Michael Kusumar .
Date Deposited: 26 Feb 2024 07:49
Last Modified: 26 Feb 2024 07:49
URI: http://eprints.ukmc.ac.id/id/eprint/11622

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