Pengaruh Financial Technology Payment Gateaway Terhadap Kinerja UMKM Kuliner Di Kota Palembang

Soekieman, Vivi Permatasari (2024) Pengaruh Financial Technology Payment Gateaway Terhadap Kinerja UMKM Kuliner Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research is motivated by the results of a survey conducted by the Ministry of Cooperatives and SMEs (KemenKop UKM) of Palembang City together with the LinkAja platform with 1,000 MSMEs (especiallyCulinary MSMEs) who were assisted to use this platform. However, of the number of MSMEs, only a few MSMEs managed to join and get their first transaction without repeat orders. The Ministry of Cooperatives and SMEs hopes that digital payments. The aim of this research is to determine the influence of financial technology payment gateway as a business strengthening strategy on the performance of Culinary MSMEs in Palembang City. Using primary data, the population is Culinary MSMEs in Palembang City. The sample collection technique was purposive sampling technique by obtaining 96 respondents. Hypothesis testing is carried out using simple linear regression analysis. The results of this research show that Financial Technology Payment Gateway cloud be one has an influence on the performance of Culinary MSMEs in Palembang City.

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