PENGARUH CITRA MEREK, DESAIN, DAN FITUR TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY S7 EDGE DI PALEMBANG

Rosita, Noviliana (2018) PENGARUH CITRA MEREK, DESAIN, DAN FITUR TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY S7 EDGE DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT The purpose of this study is to examine the influence of brand image, design, and feature to buying decision process in Palembang. The data obtained is data sourced primary data through the questionnares share. The population in this research is Samsung users in Palembang, and the sample is using purposive sampling method with 96 respondents. The data analysis is multiple regression analysis with SPSS 21.0 version. The result showed that brand image, design, and feature have positive significant to buying decision process in Samsung Galaxy S7 Edge. Keywords : brand image, design, feature, buying decision process

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: brand image ; design ; feature ; buying decision process
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Margareta Tri Oktaviyani
Date Deposited: 21 Jun 2023 03:15
Last Modified: 21 Jun 2023 03:15
URI: http://eprints.ukmc.ac.id/id/eprint/10280

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